GrowMos × HubSpot

Sync HubSpot. Attribute Marketing to Revenue.

HubSpot is the hub of your marketing and sales motion but on its own, attribution is guesswork. We sync Contacts, Companies, Deals, Tickets, and engagement events into your warehouse, join them with closed-won revenue, and surface the channels that actually drive pipeline.

LiveEngagement events streamed
100%Custom properties preserved
1Lead score across systems
Use Cases

What you can do with HubSpot + GrowMos

Multi-Touch Attribution

Connect every HubSpot touchpoint email, ad, web, sales activity to closed-won revenue.

Lead-to-Revenue Reporting

From form fill to closed deal modelled, attributed, and visible to the CMO and CFO.

Lifecycle & Retention

Push churn-risk and re-engagement audiences back into HubSpot close the loop on retention.

B2B Account-Based Reporting

Stitch Companies with closed-won revenue, attach ad spend, and show the pipeline that matters.

What We Deliver

Capabilities, Not Buzzwords

Full Schema Sync

Contacts, Companies, Deals, Tickets, Engagements (emails, calls, meetings), and custom objects preserved.

Engagement Event Stream

Email opens, clicks, replies, page views, and form submissions all modelled for funnel analysis.

dbt-Modelled Marts

Marketing-qualified, sales-qualified, and closed-won models with tests on every stage transition.

Attribution Modeling

First-touch, last-touch, position-based, and data-driven depending on your data volume.

Lead Scoring Overhaul

Move from rules-based scoring to a warehouse-driven model predictive, tested, and explainable.

Compliance-Aware

GDPR consent properties, opt-out handling, and PII redaction built into the model layer.

Engagement

How a HubSpot Project Runs

01

HubSpot & Goal Audit

We review your HubSpot portals, custom properties, and the business questions attribution needs to answer.

02

Pipeline Build

We sync contacts, companies, deals, and engagement events into your warehouse with tests and lineage.

03

Model & Attribute

We build the dbt models and the attribution framework first-touch, last-touch, and data-driven where data allows.

04

Activate & Operate

We push churn-risk and re-engagement audiences back into HubSpot, ship dashboards, and document the system.

Good to Know

HubSpot FAQ

Do you work with Marketing Hub, Sales Hub, Service Hub, or all three?

All three. Most clients use Marketing + Sales Hub; we also pull Service Hub Tickets for full customer context. We sync whatever you've configured.

How do you handle multi-touch attribution?

We start with first-touch and last-touch (every marketing team needs both), then layer on position-based and data-driven as data allows. We use Hightouch / Census for the activations and the warehouse for the modelling.

Can you replace our rules-based lead scoring?

Yes and we usually do. Rules-based scoring misses the actual signal. We use the warehouse to model a predictive score from engagement + firmographic + behavioural data, then push it back into HubSpot as a custom property.

What about GDPR consent properties?

HubSpot has built-in consent tracking. We sync those properties into the warehouse and model opt-out / unsubscribe states at every layer so a re-engagement flow never reaches a contact who shouldn't be there.

Attribute every marketing
dollar to revenue.

Book a free briefing. We'll review your HubSpot setup, your current attribution, and your goals and show you what a real revenue-attribution platform looks like in 4–6 weeks.